Archive: Kimberlee Josephson
When Big Business Fails, Small Shops Prevail
Small businesses are often much more attuned to people’s specific needs than giant corporations.
The Tricky Business of Branding
How a brand is perceived by consumers can influence not only market structures, but also culture and even government policy.
Competition Is the Antidote to Big Tech’s Bad Behavior
If given a chance, the market will eventually provide solutions to many of the grievances stemming from Big Tech's clumsy efforts to control user content